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Charlotte, NC and Carrollton, TX – October
2004. Elite Eyewear, maker and distributor of ophthalmic magnetic clip
on eyewear and Polaroid Sunglasses, has partnered with 535s to bring a new
line of sport-specific eyewear to consumers. The first product to debut in
the 535s Sport Optics collection is a special purpose product designed for
golfers. These glasses use a special lens that filters out the red and blue
light in the color spectrum, while allowing green light in. The result is a
heightened level of contrast and visual acuity which enhances the surface of
the putting green.
The 535s lens is a polycarbonate substrate and
meets ANSI Z80.1 standards for impact resistance and provides UV
protection. The lens is composed using a 6-step process and micro-thin nano-filter
to achieve the light altering affects. In addition to this technologically
advanced construction, the lenses have a backside anti-reflective coating to
reduce light reflecting back into the eye, and a dual gradient mirror
coating on the lens front for comfort and aesthetics. The lenses are also
hydrophobic and water repellent.
535s founder and CEO, Barry Ozer, states “The
proof is in the putting. You won’t believe how effective this piece of
equipment is until you get on the greens and try it. Once you try it,
you’ll never putt without it. At 535s, we are committed to providing
performance optics for the golfer, baseball player, hunter, etc., and feel
these glasses will become just as important to the wearer as his/her glove,
club, or ball.” The 535s golf glasses have been strongly endorsed by
several golf professionals as well as doctors of optometry, and the USGA
recently ruled these lenses to be “permitted / allowable under the rules of
golf.”
The glasses
will release initially with 2-3 styles and 2-3 lens options offered in both
Beta Titanium and plastic materials. A full launch with 12 styles and
multiple lens options is anticipated in January 2005. 535s will be
targeting golf/sports equipment retailers, golf course pro shops, and
sunglass retail locations. |
