"The objective for us was to combine the beauty, quality, and craftsmanship that BEN HOGAN irons are known for, with a technologically superior premium iron design that appeals to golfers of all types and ability levels,” said David Lowe, marketing director - Ben Hogan for Spalding Sports Worldwide.

“Consumers want innovation and performance in any new product. When a reputable brand like ours delivers a premium iron with those key attributes at a fair price, we can effectively reach golfers who have yet to experience first-hand the unique overall appeal of a BEN HOGAN product.”